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Asus and MSI Flagship Z590 Motherboards Will Cost A Small Fortune

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Intel's Z590 motherboards haven't officially hit the retail shelves yet; however, Asus and MSI have gone ahead and revealed the pricing for their corresponding offerings.

For starters, Asus will launch up to 13 different Z590 motherboards that originate from the brand's ROG Maximus, ROG Strix, TUF, and Prime lineups. Asus Germany shared the press release, so the MSRP is only valid for Germany and Austria. The German branch didn't specify whether the pricing already includes VAT (value-added tax) or not, though.

For this generation, Asus is separating the ROG Maximus XIII Extreme into the vanilla version and the Glacial version that comes with an EK monoblock. According to the press release, either motherboard may command a price tag over $1,000, enough money to put together a gaming PC. In retrospect, the ROG Maximus XII Extreme already retails for $749.99.

It's interesting, though, that the press release listed the ROG Maximus XIII Apex, an overclocking-eccentric model that usually launches afterward. Considering that the current Maximus XII Apex already gets the job done, it blows our mind that Asus would refresh the motherboard since Rocket Lake-S is expected to be the last wave of processors on the LGA1200 socket.

Asus Z590 Motherboard Pricing

  • ROG Maximus XIII Extreme Glacial €1,516 $1,843 Q1 / 2021
  • ROG Maximus XIII Extreme €960 $1,166 Q1 / 2021
  • ROG Maximus XIII Hero €505 $613 Beginning of February 2021
  • ROG Maximus XIII Apex €505 $613 Q1 / 2021
  • ROG Strix Z590-E Gaming WiFi €378 $459 Beginning of February 2021
  • ROG Strix Z590-F Gaming WiFi €341 $414 Beginning of February 2021
  • ROG Strix Z590-A Gaming WiFi €328 $398 Beginning of February 2021
  • ROG Strix Z590-I Gaming WiFi €378 $459 Q1 / 2021
  • Prime Z590-A €277 $336 Beginning of February 2021
  • TUF Gaming Z590-Plus WiFi €252 $306 Beginning of February 2021
  • TUF Gaming Z590-Plus €239 $290 Q1 / 2021
  • Prime Z590-P €201 $244 Q1 / 2021
  • Prime Z590M-Plus €189 $229 Q1 / 2021

On the other hand, MSI preferred to reveal its Z590 lineup via the company's MSI Insider stream. The total number of motherboards comes down to 12, spanning from the Pro series all the way up to the exclusive MEG series.

The MEG Z590 Godlike, which probably doesn't need an introduction, will bring all the bells and whistles to the table. The Z590-powered motherboard boasts an MSRP of up to $1,019. At this rate, it's a competition between the MEG Z590 Godlike and ROG Maximus XIII Extreme to see which one costs more than the other. Not that it's a good thing since consumers will have to shell out tons of cash for one or the other.

Enthusiasts will be happy to know that MSI will roll out the MEG Z590 Unify and MEG Z590I Unify once again. What these motherboards lack in bright lights, they make up for in features, especially the MEG Z590I Unify that will probably excel in memory overclocking.

MSI Z590 Motherboard Pricing

  • MEG Z590 Godlike $1,019 €999
  • MEG Z590 Ace $489 €479
  • MEG Z590 Unify $389 €379
  • MEG Z590I Unify $329 €319
  • MPG Z590 Gaming Carbon WiFi $324 €314
  • MPG Z590 Gaming Force $314 €310
  • MPG Z590 Gaming Edge WiFi $284 €279
  • MPG Z590 Gaming Plus $264 €260
  • MAG Z590 Tomahawk WiFi $239 €235
  • MAG Z590 Torpedo $229 €225
  • Z590 Pro WiFi $209 €205
  • Z590-A Pro $189 €185

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