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Dream 11 bags IPL 2020 title sponsorship

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Fantasy cricket platform Dream 11 has bagged the title sponsorship for IPL 2020 with a winning bid of INR 222 crore, IPL chairman Brijesh Patel confirmed to Cricbuzz. Dream 11 beat Unacademy and Byju's to clinch the deal which will run from August 18 to December 31, 2020.

BCCI had to scramble for a last-minute replacement for VIVO, after they invoked the Force Majeure clause in their contract to withdraw from this season. VIVO had signed a five-year deal in 2018 worth INR 2199 crore, which earned BCCI about INR 440 crore a season.

According to the revenue sharing agreement between BCCI and IPL franchise owners, the teams earned 50 percent of the incolme from the central rights - including broadcast, title and other sponsorship deals struck by the board.

Source: cricbuzz

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